The insights you need to take on important challenges and live a fulfilling life are hidden in plain sight.
They live in the heads and hearts of people right around you. Yet too often, people don’t tell you what you most need to hear.
It doesn’t have to be this way.
With the Ask Approach™, you’ll find out what you most need to know from those who are least likely to tell you.
The result? Smarter decisions, more creative solutions, faster improvement, and deeper connections.
Watch the TEDx Talk
“This could be the best management book you’ll ever read”
“I am delighted to provide a few opening thoughts for this remarkable new book about the challenge of learning what we most need to know from the people around us….In this readable, compassionate, intelligent and useful book, Jeff Wetzler teaches us how to do just that… And learning how to ask others what they truly think, know, and feel has never been more important.” [Excerpted from Foreword]
– Amy Edmondson, Harvard Business School Professor and Author of The Fearless Organization and Right Kind of Wrong
The Ask Approach
The Ask Approach™ is a research-backed method for learning from people around you, with five key steps:
Choose curiosity, so you are genuinely interested in what others think, feel, and know
Make it safe, so it’s more comfortable and appealing for others to tell you the truth.
Pose quality questions, which uncover what’s most important to people
Listen to learn, so you are truly hearing what matters most to them
Reflect and reconnect, to translate what you hear into the right insights and actions
As Featured In
Book Trailer Videos
Why Ask
The Hidden Wisdom You’re Probably Missing Out On
The Ask Approach™
Jeff Wetzler
Jeff Wetzler has been on a quarter-century quest to transform learning opportunities. Blending a unique set of leadership experiences in the fields of business and education, he’s pursued this quest as a management consultant to the world’s top corporations, as a learning facilitator for leaders around the world, as Chief Learning Officer at Teach For America, and most recently, as co-CEO of Transcend, a nationally recognized education innovation organization.
Jeff earned a Doctorate in Adult Learning and Leadership from Columbia University and a Bachelor’s in Psychology from Brown University. He is a member of the Aspen Global Leadership Network and is an Edmund Hillary Fellow. He lives in New York with his wife, two children, and their puppy.
For Jeff’s complete bio, click here.